LTV & Payback Period

Pay-as-you-go model

Before you start

A few quick questions, then your numbers

11 questions, about 2 minutes. Answer what you know — skip the rest.

What you'll need

  • Your pricing
  • Gross margin
  • Cost of acquisition, if you have an idea (optional)
  • A few other quick details

What you'll get

  • Customer lifetime value (LTV) and payback period
  • A quick read on whether your numbers are healthy
  • Charts you can tweak live